Facts about Promotional Products
Obtained by PPAI through various studies and surveys...
Using Promotional Products for Tradeshows:
71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.
76.3% of attendees had a favorable attitude toward the company
that gave them the product.
Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
Reach and Recall of Promotional Products:
71% of respondents randomly surveyed reported receiving a promotional product in the last 12 months.
33.7% of this group had the item on their person - a coveted location for advertising.
76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months.
In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
The Impressions and Use Frequency of Promotional Products
52% of participants in the study did business with the advertiser after receiving the promotional product.
52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.
73% of those who used the promotional product that they had received stated that they used it at least once a week.
45.2% used it at least once a day.
Repeat Exposure and Retention of Promotional Products
55% of participants generally kept their promotional products for more than a year.
22% of participants kept the promotional product that they had received for at least six months.
75.4% of those who received a promotional product stated that they thought the item was useful.
20.2% kept the promotional product because they thought it was attractive.
Promotional Products used with Direct Marketing and Generating Repeat Business
The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%.
The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone.
The use of a Promotional Product as an incentive to respond reduced the cost per response by two-thirds.
Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.
Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied.
Increasing Referrals and Building Good Will with Promotional Products
Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products.
Customers who received a promotional product scored 52% higher than a letter only.