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Obtained by PPAI through various studies and surveys...
71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.
76.3% of attendees had a favorable attitude toward the company
that gave them the product.
Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
71% of respondents randomly surveyed reported receiving a promotional product in the last 12 months.
33.7% of this group had the item on their person - a coveted location for advertising.
76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months.
In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
52% of participants in the study did business with the advertiser after receiving the promotional product.
52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.
73% of those who used the promotional product that they had received stated that they used it at least once a week.
45.2% used it at least once a day.
55% of participants generally kept their promotional products for more than a year.
22% of participants kept the promotional product that they had received for at least six months.
75.4% of those who received a promotional product stated that they thought the item was useful.
20.2% kept the promotional product because they thought it was attractive.
The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%.
The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone.
The use of a Promotional Product as an incentive to respond reduced the cost per response by two-thirds.
Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.
Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied.
Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products.
Customers who received a promotional product scored 52% higher than a letter only.