Ten Reasons Recipients Own Promotional Products
May 14, 2018
Understanding why an individual chooses to keep a promotional product received provides key insight into which features are most valued by recipients. Unlike traditional advertising vehicles whose sole purpose is to communicate a message, promotional products not only bring value to brands by effectively connecting with recipients but they also play a functional role within consumer lifestyles.
Promotional products prominently display advertising, but they are found to be useful to a majority of consumers including a stunning 92 percent of the Silent Generation. Among Millennials, 48 percent said they kept promotional products because the design fit their style and/or personality, and both Generation X (42 percent) and Baby Boomers (48 percent) said the product was enjoyable to have.
- Facts, Data and Artwork Source: "Mapping Out The Modern Consumer - 2017 PPAI Consumer Study"
Promotional Products Association International (PPAI) has been the trusted authority in the promotional products industry since 1903. With more than 14,000 member companies worldwide, PPAI represents manufacturers, suppliers, decorators and distributors who market to advertisers to help promote their businesses and/or brands.