Promotional products have the power to shift brand favorability!
May 14, 2018
With the overwhelming selection of brands today’s marketplace offers, the average consumer might appear more elusive or erratic than ever in their decision-making. However, one might argue that the right advertising vehicle has the power to shift brand favorability and ultimately influence a consumer’s buying decisions—and that’s exactly the case. In fact, 83 percent of consumers said they are more likely to do business with brands from which they received promotional products over other brands.
- Facts, Data and Artwork Source: "Mapping Out The Modern Consumer - 2017 PPAI Consumer Study"
Promotional Products Association International (PPAI) has been the trusted authority in the promotional products industry since 1903. With more than 14,000 member companies worldwide, PPAI represents manufacturers, suppliers, decorators and distributors who market to advertisers to help promote their businesses and/or brands.