Today’s consumers are exposed to an expanding, fragmented array of touch points; however, there’s a growing sensitivity to the idea that consumers are trained to be blind to advertising. The market for consumer awareness has become so competitive that attention can be regarded as a currency in the world of advertising. The rising cost of this element is reason enough for brands to consider their return on investment, such as which ad vehicles have a higher probability of being received by consumers. Promotional products are better received & less avoided by consumers than any other advertising vehicle.
- Facts, Data and Artwork Source: "Mapping Out The Modern Consumer - 2017 PPAI Consumer Study"
Promotional Products Association International (PPAI) has been the trusted authority in the promotional products industry since 1903. With more than 14,000 member companies worldwide, PPAI represents manufacturers, suppliers, decorators and distributors who market to advertisers to help promote their businesses and/or brands.