Promo 101


PromoWorksBookPromo 101

In our opinion, there isn’t a more cost effective form of advertising than promotional products. Imprinted giveaways are affordable, easy to distribute to your prospects and are effective as incentives and motivators.

We have created this section of our website to help create a greater awareness and a deeper understanding of what promotional products are, how they are used, their effectiveness and
where their place is in the standard  marketing / promotional mix.

The alot of data found below was provided by PPAI from their Promotional Products Work campaign. Allen & Goel Marketing Company is a long time member of PPAI.  
We encourage you to read Promotional Products Work! The Fact Book or visit PromotionalProductsWork.org.

We hope you find this information helpful...


What Are Promotional Products?

Promotional products—usually imprinted with a company’s name, logo or message—include useful or decorative  articles of merchandise that are used in marketing and communication programs. Imprinted products that are  distributed free are called promotional products. Imprinted items given as an incentive for a specific action are  known as premiums. Business gifts, awards and commemoratives are also considered promotional products.

Who Buys Promotional Products?

The following ranks the top 10 purchasers of promotional products according to the findings of a study by Louisiana State University and Glenrich Business Studies. 

  • Education: Schools, Seminars
  • Financial: Banks, Savings & Loan Companies, Credit Unions, Stock Brokers
  • Health Care: Hospitals, Nursing Homes, Clinics
  • Not-for-Profit Organizations
  • Construction: Building Trades, Building Supplies
  • Government: Public Offices, Agencies, Political Candidates
  • Trade, Professional Associations and Civic Clubs
  • Real Estate: Agents, Title Companies, Appraisers
  • Automotive: Manufacturers, Dealers, Parts Suppliers
  • Professional: Doctors, Lawyers, CPAs, Architects, etc.

How Are Promotional Products Used In Marketing?

Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by promotional consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic. They’re also effective for dealer/distribution programs such as co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introduction and marketing research for survey and focus group participants.

More information about Promotional Products and Promotional Giveaways:

Click on the links below to learn more about Promotional Products: